AEW owner Tony Khan is rather active when it comes to engaging with wrestling media. He frequently appears on Busted Open Radio, and he always holds a "media scrum" following big event shows for AEW and Ring of Honor.
He is no stranger to being interviewed, either. He's been interviewed by many major media outlets, and even by one of his own wrestlers. So an interview with Ariel Helwani, one of the biggest names in combat sports journalism, should have been rather run of the mill.
And to an extent, it was. The interview wasn't all that out of the ordinary to those who were listening. Topics included CM Punk and The Elite, as well as MJF's contract situation and potential interest in then-free agent Bray Wyatt. However, according to Helwani himself, the interview was quite the spectacle.