Whether it’s boxing, soccer, tennis, or any other popular sport, every athlete knows that there’s big money to be made from endorsements. Sponsors pay enormous sums of money for the privilege of being associated with big-name boxers and, in turn, they benefit from the association. Fans love to emulate their heroes and they’ll trust the brands that they endorse as they become familiar.
In some cases, boxers make more money from endorsements than fights, especially as their star rises.
These are some of the biggest sponsorships in boxing currently, and the boxers that get paid big money to be associated with the brands annually:
Anthony Joshua: British boxing pro Anthony Joshua rakes in $11 million in sponsorship deals annually thanks to his association with Lucozade, Beats by Dre, and Under Armour.
Tyson Fury: Two-time heavyweight champ Tyson Fury has several smaller endorsements under his belt. But the British boxer is making his biggest paycheck from $3 million endorsement deals with FashionNova and Wow Hydrates.
Gennadiy Golovkin: Having lost only 1 of his 43 pro fights, Golovkin who hails from Kazakhstan is a major drawcard for sponsorships. He’s rolling in the money from endorsements from Hublot, Nike’s Jordan, and Tecate, pocketing an extra $2.5 million.
Canelo Alvarez: A Mexican force to be reckoned with, Canelo Alvarez has won numerous championships in different categories. This has made him an attractive choice for sponsors, and he takes home $2 million a year from endorsements from the likes of Hennessey, Cleto Reyes, and Tecate.
Manny Pacquiao: With 12 titles in 8 categories to his name, it’s easy to see why sponsors love Manny Pacquiao. Currently, he’s sponsored by Cleto Reyes and ANTA, earning himself a tidy $1 million a year.
Floyd Mayweather: Surprisingly, Mayweather has had very few sponsors during his career, but many say that this is due to him already having several other business interests—including his promotional company. He’s racked up sponsorships worth $1 million from Hublot, Fanduel, and Burger King.
While sponsors often sign long-term deals like those above, boxers can rake in big money for signing single deals for a specific fight. When Logan Paul and Floyd Mayweather went head-to-head it was estimated that the pair would make around $30 million just in endorsements. Mayweather inked endorsement deals from OnlyFans, Grant Worldwide, TAAT, and BetOnline, to name a few. Paul in turn inked deals with a range of brands, such as Atari, SuperBid, and FinTech company Current.